SXSW Announces First Wave of Showcase Artists for 2023 Festival

Armani White, Algiers and Balming Tiger are just a few of the artists confirmed for the 37th annual South by Southwest showcase event and conference, set to take place March 13-18, in Austin, Texas.

Organizers today (Oct. 19) announced the first round of artists, a batch totaling 191 up-and-comers and established performers from around the globe.

Other artists confirmed for SXSW 2023 include Beenzino (Seoul, South Korea), Edie Bens (Swansea, U.K.), Great Gable (Perth, Australia), iLe (San Juan, Puerto Rico), Ladaniva (Lille, France), Son Rompe Pera (Naucalpan, Mexico), and Yogetsu Akasaka (Setagaya-Ku, Japan).

In addition to musical performances, the six-day event also typically gives audiences access to panels and Q&A sessions.

Major artists regularly grace the showcase stages. Shawn Mendes this year debuted his song “Wonder”, in addition to performing hit songs “In My Blood” and “Monster.”

Among its partners for the 2023 edition are Anniversary Group, Atomic Music Group, Athens in Austin, British Music Embassy, Don Giovanni Records, Fire Records, FOCUS Wales, Gorilla vs Bear, Jazz re:freshed Outernational, Pop Montreal, M for Montreal, Music From Ireland, New West Records, Space Agency, and Wide Days Scotland.

The music showcase is just one part of the larger South by Southwest festival, an event founded in 1987 and dedicated to celebrating entertainment and culture.

Additional announcements will be made as the 2023 event approaches.

SXSW signed a “lifeline” deal with P-MRC, a joint venture between Penske Media Corporation and MRC, in April 2021, making P-MRC a stakeholder and long-term partner with the Austin festival. P-MRC is the parent company of Billboard.

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