Rihanna on ‘Savage X Fenty Vol. 3′: ‘We Went Bigger, We Went Better’
Normani, Troye Sivan, Gigi Hadid, Vanessa Hudgens and Nas are among the models and performers in this year’s show.
On Friday (Sept. 24), the third installment of Rihanna’s Savage X Fenty show debuts exclusively on Amazon Prime Video. The prerecorded “fashion show,” which is more like an ensemble musical of choreographed modeling, special appearances and performances, was filmed at the Westin Bonaventure Hotel in Los Angeles over the summer and is a continuation of the singer-turned-business mogul’s vision for an inclusive brand that celebrates diversity, body positivity, empowerment and the authenticity that blooms from standing in that power.
The cast of models and performers in this year’s show includes both newcomers and notable names alike: Nas, Ricky Martin, Adriana Lima, Erykah Badu, Gigi Hadid, Troye Sivan, Normani, Vanessa Hudgens and more. Rihanna, who served as executive producer and creative director of Savage X Fenty Show Vol. 3, said that the partnership between her company and Amazon Prime Video was a fruitful one. “They gave me a platform and a stage to show this dynamic show that we’ve been able to put together,” the star told The Hollywood Reporter at Wednesday’s premiere event. “I think the challenge every year is to make it better than the previous one and this year we went bigger, we went better, and I’m very proud of every part of the show.”
According to Ukonwa Ojo, Amazon CMO, Rihanna executed a fresh but familiar vision this year. “I think what you’ll find is that it’s sexier this year, it’s more confident this year, and she really just leans into celebrating everybody. It’s a continuation of something she’s always believed in but she’s saying it more confidently this year.” At The Glasshouse in Manhattan, Wednesday’s red carpet (rendered in Black to capture the vampiness of the night) was filled with stars like Tems, Duckie Thot and Ian Shugga, and the after party was attended by musicians A$AP Rocky and Brent Faiyaz. Screens of various sizes around the venue displayed the show, the sensuality of which was reflected in emerald green velvet loveseats, smoky pear and mezcal cocktails and artificially-colored bouquets of flowers, so fluorescent they almost glowed in the dark.