BTS’ ‘Butter’ Tops Billboard Hot 100 for 9th Week, Lil Nas X & Jack Harlow’s ‘Industry Baby’ Debuts at No. 2
“Butter,” released on HYBE/BigHit Music/Columbia Records, drew 30.5 million radio airplay audience impressions (down 1%) and 8.1 million U.S. streams (down 8%) in the week ending July 29, according to MRC Data.
“Butter” also sold 112,900 in the tracking week (down 2%), and tallies a ninth week atop Digital Song Sales.
Lil Nas X and Jack Harlow bound onto the Hot 100 at No. 2 with “Industry Baby,” which, following its July 23 release, opens with 40.6 million streams, 2.9 million in radio audience and 10,900 sold. The celebratory anthem starts at No. 1 on Streaming Songs and No. 6 on Digital Song Sales.
Lil Nas X lands his fourth Hot 100 top 10. His debut smash “Old Town Road,” featuring Billy Ray Cyrus, spent a record 19 weeks at No. 1 in April-August 2019 and “Montero (Call Me by Your Name)” led for a week upon its entrance this April. In between, he sandwiched the No. 5-peaking “Panini” in September 2019.
Harlow adds his second Hot 100 top 10, and ties his best career rank, after his breakthrough hit “Whats Poppin,” featuring DaBaby, Tory Lanez and Lil Wayne, reached No. 2 in July 2020.
Notably, Kanye West is one of the producers of “Industry Baby.” He achieves his 22nd Hot 100 top 10 as a producer, and reaches the region in a third distinct decade, after 14 top 10s in the 2000s and seven in the ’10s. He first hit the Hot 100’s top 10 as a producer via Jay-Z’s “Izzo (H.O.V.A.)” (No. 8, 2001) and had most recently ranked in the tier with his own “Follow God” (No. 7, 2019).
Lil Nas X notches his third Streaming Songs No. 1, after “Old Town Road” (for a record 20 weeks) and “Montero” (two). Harlow leads the list for the first time.
“Industry Baby” also soars in at No. 1 on the multi-metric Hot R&B/Hip-Hop Songs and Hot Rap Songs charts, which use the same methodology as the Hot 100. Lil Nas X posts his second Hot R&B/Hip-Hop Songs leader, after “Old Town Road” (a record 20 weeks on top), while Harlow scores his first. Likewise, Lil Nas X collects his second Hot Rap Songs No. 1, following “Old Town Road” (also a record 20-week leader) and Harlow earns his first.
Olivia Rodrigo’s “Good 4 U,” which topped the Hot 100 in its debut week debut week in May, retreats 2-3 and The Kid LAROI and Justin Bieber’s “Stay” holds at No. 4, two weeks after it bowed at No. 3. “Stay” claims dual top Airplay and Sales Gainer honors, up 25% to 27.6 million in radio reach and 11% to 8,500 sold.
Dua Lipa’s “Levitating,” featuring DaBaby, slips 3-5 on the Hot 100, after reaching No. 2, as it logs a sixth week at No. 1 on Radio Songs (80.4 million audience impressions, down 1%). (Following DaBaby’s controversial comments July 25 at the Rolling Loud festival in Miami, radio airplay for the song’s DaBaby version has declined. On July 25, 71% of its plays was via the remix; on July 29, the last day of the tracking week, the share dropped to 59%. Lipa has denounced DaBaby’s statements.)
Rounding out the Hot 100’s top 10, Doja Cat’s “Kiss Me More,” featuring SZA, descends 5-6, after hitting No. 3; Ed Sheeran’s “Bad Habits” backtracks 6-7, after it debuted at its No. 5 high; Lil Nas X’s “Montero” holds at No. 8; BTS’ “Permission to Dance” dips 7-9, two weeks after it blasted in at No. 1; and Olivia Rodrigo’s “Deja Vu” drops 9-10, after reaching No. 3.
Meanwhile, on the Pop Airplay chart, Rodrigo’s “Good 4 U” leads for a third week and “Deja Vu” rises 3-2 for a new high. Rodrigo becomes the seventh act to have monopolized the radio ranking’s top two simultaneously since the chart began in 1992, joining Ariana Grande (for a week this February); Halsey (three weeks, 2019); Iggy Azalea (three, 2014); Pharrell Williams (two, 2013); OutKast (two, 2004); and Mariah Carey (one, 1995). Of those, Rodrigo is the first to earn the honor with no other accompanying acts and with both songs bulleted (aka, gaining in weekly plays) and at their peak positions.
Again, for all chart news, you can follow @billboard and @billboardcharts on both Twitter and Instagram and all charts (dated Aug. 7), including the Hot 100 in its entirety, will refresh on Billboard.com tomorrow (Aug. 3).