ARMY, Unite! HYBE-Backed App Fave Opens its Doors to BTS Fans

On Fave, ARMY members can sell homemade merchandise, earn rewards and more.

The BTS ARMY is already one of the most powerful fandom groups on the internet. Now, members have a new place to virtually mobilize, share content, earn rewards and sell each other fan-made merchandise through HYBE-backed fan engagement startup Fave.

Based in Switzerland, Fave is a social platform designed to give superfans a place to fan out while helping music artists leverage the passion of their biggest supporters. On the app, which is organized by fandom, superfans can create profiles, post photos and videos, compete in competitions to unlock prizes and — perhaps most notably — sell homemade merchandise in the Etsy-eque Fan Marketplace. Fave takes 10% of revenue generated by the marketplace, as do participating artists, giving them a passive, incremental revenue stream.

Each fandom has its own dedicated hub on the app, and Fave is onboarding those fandoms one-by-one, having started with Taylor Swift‘s Swifties in the spring. Wednesday (Aug. 18), the ARMY becomes the latest addition.

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