Julian Lennon Debuts New Music Video for “Lucky Ones” At Advertising Week
Advertising Week returned to New York City with 4 days of panels, workshops, and networking opportunities in partnership with some of the industry’s most impactful brands. On Wednesday (Oct. 19), Billboard had the pleasure of sitting down with singer, songwriter, and humanitarian Julian Lennon to discuss his new music video “Lucky Ones,” The White Feather Foundation, and more.
The video lives at the intersection of art, technology, and beauty. It depicts a love for music that brings humans from different cultures together as they take steps to nurse our environment back to health.
“Lucky Ones” was directed by David Dutton and created using cutting-edge technology such as Artificial Intelligence (AI), Disco Diffusion, and Stable Diffusion. The team started by using Google Notebook Colab to write AI code to the footage they shot and animated on a green screen.
When asked how he decided to use Artificial Intelligence, Dutton told Billboard, “The choice to use AI wasn’t just an experiment to make something viscerally stunning (though we think it is!), but a tool to afford our grand vision we had for this music video. It’s amazing how we were able to enhance the visual narrative with descriptive words. The technology is groundbreaking and changing every week. It’s exciting to see what creatives will do next.”
In 2007, Lennon founded The White Feather Foundation to address environmental and humanitarian issues. It was created with the intent to work with partners worldwide to raise funds for the betterment of all life and to honor those who have made a difference. Over the years, he has dedicated his time to working on creative projects across mediums such as music, photography, documentaries, children’s books and more, while donating majority of his profits to the foundation.
“Lucky Ones” is the single currently at radio on Julian Lennon’s most recent full length album, Jude. The project was released after the artists’ 11 year hiatus from releasing new music.
Check out the Billboard exclusive release of the “Lucky Ones” music video above and stay tuned for more from Julian Lennon.