Beyoncé Brings Her Three Kids to the Rodeo for New ‘Ivy Park’ Promo

The Houston-bred, fried-Snickers-and-turkey-leg-fed superstar channeled her Southern roots for Ivy Park Rodeo, Adidas x Ivy Park‘s upcoming collection, which honors the Black American cowboy heritage and harkens back to her childhood days of watching the Houston Rodeo.

“I grew up seeing artists like Selena and Frankie Beverly and Maze and today it is just as eclectic with artists like Kacey Musgraves to Mary J. Blige. I remember the trail ride, with people riding from all over to the Houston Rodeo,” Bey said in a statement to the Houston Chronicle.

She tapped R&B singer Snoh Aalegra, masked country singer Orville Peck, Houston rapper Tobe Nwigwe, and many more to model rugged-yet-chic outfits from the 60-piece denim, cow-print and rodeo-inspired collection in the first promo clip and accompanying campaign shots.

Ivy Park Rodeo will be available Aug. 19.

See Queen Bey corral the kids for her Ivy Park Rodeo Kids promo below.